Wednesday, September 9, 2009

Dr. Bronner's Magic Soap: Van Jones Scent

America can learn a lot from Van Jones by learning a little about that crazy guy who keeps you tingly in the shower and wrote that label you read while on the can. (Click to enlarge the photo).

Dr. Bronner was an incredibly eccentric dood. He descended from a long line of German Jew soapmakers and continued his family's tradition here in the states.

Among other notables, Dr. Bronner was diagnosed as insane and admitted to an asylum, although he just had a different take on people, life and spirit.

This is America, and he's allowed to be as eccentric or crazy as he wants to be. No matter how much he felt we needed to subscribe to the Moral ABCs, wake up and respect God's spaceship Earth and our brothers and sisters as well, it never interfered w/ his making kick-ass all-natural soap.

Millions of people still use his his now infamous castile soap for a myriad of applications - from bath soap to laundry detergent and toothpaste to carpet cleaner. Most people don't agree with his views, but he made some seriously awesome soap.

Well the same can be said for Van Jones. Mr. Jones' ideology is as radical as they come. He is not a politician by any means. He is an activist. After having studied Van Jones before he was appointed to Green Jobs, I could understand this. His radical and fresh ideas were just what this failing economy, built upon unhealthy and unsustainable practices needed - and now was perfect timing.

Things are changing as we rebuild our economy. Infusing more environmentally friendly practices makes sense. Creating jobs for displaced blue-collar workers makes sense. Creating new industries to help this country in the short and long terms makes sense. Cleaning up our industries is good.



I'm buying what he's selling when it comes to green jobs. But that doesn't mean I have to buy into everything he does or believes.

After all, we're all one trying to save God's spaceship Earth right? Maybe Dr. Bronner wasn't so nuts afterall.

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